Introduction to the Certified Business Plan

It is an unfortunate fact that even though so much depends on having a “good” business plan, there is no industry standard for writing one. The good news is that each approach shares common information. The purpose of this course is to give an overview of the Certified Business Plan (CBP). The CBP is the result of 14 years experience of business plan writing and is the most comprehensive plan available. This class provides an overview and break-down of the CBP. The student who understands the concepts presented to produce a CBP will be able to use any other format successfully. The class curriculum includes:

The Business Plan – an Overview

  • Purpose of the business plan
  • Understanding the basics
  • The Certified Business Plan
    • The Plan – Statement of Purpose

  • What is the Statement of Purpose (SOP)
  • SOP content – one paragraph each
    • The Plan – Section 1 – Executive Summary

  • What is the Executive Summary?
  • Content
    • The Plan – Section 2 – Business Description

  • What is the business?
  • Content
    • The Plan – Section 3 – Products & Services

  • What are the specific products and/or services your business offers?
  • Content
    • The Plan – Section 4 – Marketing Plan

  • How are you going to market and sell your specific products and services?
  • Content
    • The Plan – Section 5 – Financial Plan

  • What is the financial structure and plan for your business
  • Content
  • Investor types and their investment preferences
    • The Plan – Section 6 – Management and Operations

  • Layout your organization with the end in mind
  • Content
    • The Plan – Section 7 – Exit Strategy

  • The "end game" for your business.
  • Exit options
    • The Plan – Section 8 – Supporting Documents

  • The "back-up" information to support your claims
  • Content
    • The Plan – Section 9 – Reference and Citations

  • Listing your sources of information
  • Content
    • Bibliography
    • Endnotes

    • Dates Courses Offered:

    September 23, 2009 6:00pm - 9:00pm OR September 24, 2009 1:30pm - 4:30pm

    Radisson Hotel
    1211 East Garvey Steet
    Covina, CA 91724
    626-915-3411
    Who is teaching this class?



    Sponsors




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