IRVINE-Calif. (2005 28 July)
Software development company, iBank specializing in small business loans, equipment leasing, and commercial and home mortgage loans plans to introduce a Lender Ranking System in the fourth quarter. This new system, which we hope to have in place by the fourth quarter 2005, will allow our lenders to fund more loans and reduce the cost per acquisition (the price of advertising to bring in business).

Currently in the final stages of development by iBank's software development team, the ranking system will utilize an algorithm, or a mathematical method designed by our IT department. The system will rank lenders by their total average of lead activity based on the other lenders in our network. This average will then be compared to the other lenders in the system.

Q. How Does the Ranking System Make Me Money?

Lender ranking will be determined by your campaigns which in turn enables the lender to turn out targeted leads, acting quickly-or buying-the lead information, and most imperatively, closing the loans. This activity will then be reported by the software which will then determine the ranking of lenders within our algorithm.

Ultimately, lenders will want to be ranked amongst the elite lenders so they can earn the lowest priced leads. The bottom line: more specific leads will ultimately mean lender's will close more deals because the match rate is higher.

In a perfect world, every borrower would be matched with the perfect lender. iBank recognizes this and is continually working to make this financial utopia a reality by giving its lenders a competitive edge through this Lender Ranking System.

To receive further details and information regarding this system, contact Tom Markel at 877-999-6465 ext. 140 or email him at tmarkel@credentrust.com.

Since 1999, iBank has revolutionized the commercial loan market with its unique filtering process. Done through the portals of cyber space, iBank attracts more than 10,000 applicants a month, and monthly average of about $9.2 billion in loan applications. Today, iBank is the benchmark for processing commercial loans.