Media relations are the processes and policies your company employs to inform the public of your organization’s policies, practices and goals. Part of media relations is making sure that this information is provided in a manner that is consistent, positive, and credible. In a crisis, it is often very important to make sure that the public understands the nature of the crisis, and the steps being taken to resolve it, and to make sure that these steps are presented in a positive and also truthful light.