Today’s business world is increasingly global. With the advent of the internet, businesses today are no longer competing with stores down the street, but companies are also competing with organizations around the world. Often companies from other countries are operating with a distinct advantage, such as a lower cost of labor or land. In this arena of international competition, it is important to maximize your own advantages while minimizing the company’s disadvantages. It is also important to understand that even though your competition is international, your market has also expanded to be international as well.