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Crisis Management. Crisis Management. Crisis Communication

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Crisis Communication

Crisis communication processes are used to protect the reputation of a company, its employees, and its owners from negative publicity, especially during times of crises. Often a company’s reputation is its most valuable resource, and if a company acquires a bad reputation it can have a catastrophic effect. Crisis Communication is critical to defend an organization’s reputation, either by ensuring that your reputation remains positive, or turning a negative reputation into a positive one.