In some crises it may become necessary to negotiate with creditors. Often, negotiating with creditors in an effort to prevent a crisis from occurring can be beneficial to both your company and the creditor. Both before and during times of crises, it is important to communicate with creditors. By managing the processes of communication and negotiation, you can not only improve your chances of surviving a crisis, but also if done early enough avoid a crisis all together. The key is to understand and utilize creditor communication and negotiation, and to manage the processes effectively.