In a crisis, often your organization will need to reduce expenses or costs. This is known as cost reduction. In order to maximize revenue, it may be necessary to make some hard decisions on which expenses need to be cut. Development of these initiatives is a task that can some times be aided by an outside party who has an objective look on your company. Once these initiatives have been developed, it is important to do a review of the initiative from time to time to ensure that the initiatives continue to be acted upon so that costs do not begin to escalate again.<\p>