Business Damage Control can have several definitions depending on the situation. In times of crises damage control can mean the steps taken to minimize the effects of the crisis. This involves identifying the crisis, isolating it, and resolving it as soon as possible. Damage control can also mean using media relations tools to minimize the damage caused by negative public perception because of company crises or other factors. Damage control can be applied to any situation that can have a negative consequence on your organization’s bottom line.