Comparing your organization to other companies in the same industry can give you an idea of how well your company stacks up against the competition. Determining if you are an industry leader or trailing behind can guide your decisions in both times of crisis as well as times of normalcy. Competitive risk analysis will help in your benchmarking efforts. Surveying the industry make up and finding who your competitors and what risk they pose to your company’s ability to make revenue is essential to revealing the health of your company, and helps to determine your best course of action.